3 questions about Indian e-commerce's mobile-only obsession

3 questions about Indian e-commerce’s mobile-only obsession

This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint http://bit.ly/1OkJRyc Myntra to shut down website by year end, to concentrate on mobile app: Report – Tech2 http://bit.ly/1xp6n43 Why e-commerce firms are rapidly shifting focus to mobile phones to lure customers –… Read more →

Real-time is dead. Long live 'My time'!

Real-time is dead. Long live ‘My time’!

1998 “Hello! My name is XYZ. I’d like to complain about…” “I’m sorry about your experience. Could you please help me with your ABC number?” 2005 Dialling a number. “Triiiinnng. Triiiinnng”. “Good evening! Welcome to the IVR of Ajax Inc. Please select an option from the following menu” “Your call is important to us, please hold on” “Your call will… Read more →

Death row inmate joins Twitter

Death row inmate joins Twitter

The following piece is entirely fictional. It is merely an imaginative piece penned to explore the possibilities of where this on-going debate around the documentary could head, if social media joins the mix, in ways other than people merely commenting and debating the ban.    I repeat: The following piece is entirely fictional. It is merely an imaginative piece penned to explore… Read more →

Flipkart vs. Amazon, HP vs. Lenovo - what is it about Twitter that has brands behaving like impulsive kids?

Flipkart vs. Amazon, HP vs. Lenovo – what is it about Twitter that has brands behaving like impulsive kids?

So the good guys at Reddit found that someone from Flipkart ordered from Amazon and posted a pic. Some over-enthusiastic person at Flipkart, manning their Twitter handle couldn’t let go of the opportunity and offered this retort. Others egged Amazon and I was ransacking my brain on what their comeback would be… if it’d as abrasive as Flipkart’s swagger, or… Read more →

Streaming in and out of WPP Stream India 2015

Streaming in and out of WPP Stream India 2015

Stream India 2015 is my first unconference experience. The format is mighty interesting and untethering! Participants are asked to jot down their topics on a board and given the limited slots available for discussions (48 slots per day; 8 concurrent sessions, across 6 one-hour slots), people need to make up their mind and list their topics fast. Discussions on Day 1… Read more →

A fictional aftermath of the IndiGo-harassment incident

A fictional aftermath of the IndiGo-harassment incident

Watch this video, first: And then, this (warning: his smile is incredibly creepy and disconcerting!): Then, read this piece from BuzzFeed India: This Video Of An Indian Girl Confronting Her Alleged Harasser On A Flight Is Going Viral (Pic courtesy, BuzzFeed India) Now, read this *entirely hypothetical* (meaning, ‘imaginary’) piece on the aftermath of this incident. There is no sarcasm,… Read more →

Does it make me a 'bad person' if I liked AIB Knockout? And other such existential questions.

Does it make me a ‘bad person’ if I liked AIB Knockout? And other such existential questions.

If you haven’t seen AIB (All India Bakchod) Knockout – The Roast of Arjun Kapoor and Ranveer Singh yet, you should perhaps check your internet connectivity and if you’re working on Gmail offline. It has raked up a million views in 24 hours and is the topic of discussion almost anywhere online. The only thing that can seemingly topple its… Read more →