"what wrong I did to be treated like this"

“what wrong I did to be treated like this”

“The right to be heard does not automatically include the right to be taken seriously.” —Hubert H. Humphrey “I am a normal girl and like most people I posted about an incident that bothered me on Facebook. I really want to know what wrong I did to be treated like this. I am traumatised by the whole situation” — Aishwarya… Read more →

5 reasons why that State Bank of India ad was not such a bad idea after all

5 reasons why that State Bank of India ad was not such a bad idea after all

Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have been buzzing non-stop with commentary. I actively avoided saying anything over something this obvious, in the beginning, but eventually, when an adequate number of people tagged me in conversations, I couldn’t keep quiet. I agree –… Read more →

The aftermath of the buttonization of our emotions

The aftermath of the buttonization of our emotions

No, I’m not referring to emojis or emoticons that are already taking us back to Egyptian hieroglyphics. I’m referring to the new ways to react, on Facebook. The Like now has 5 more for company. These. It’s early days to delve into the deeper implications for marketers and agencies with these new ways people can react to their posts. Facebook… Read more →

Twitter's best moonshot - algorithmic timeline

Twitter’s best moonshot – algorithmic timeline

Twitter’s upcoming (though Jack’s been saying it is not *that* upcoming and will always be opt-in, not opt-out. See the end of this post for Jack’s tweets) algorithmic timeline change is perhaps their best, biggest and most appropriate shot at glory. That is, in my view. Here’s why. When we all started out on Twitter—I started in late 2008—it was… Read more →

What's wrong with Facebook's Free Basics? Joey, from Friends, explains it!

What’s wrong with Facebook’s Free Basics? Joey, from Friends, explains it!

So there are just 2 more days left, for you to write to TRAI, to save the internet. If you are still—despite all those helpful videos by folks like AIB, TVF etc.—wondering what the hullabaloo is all about and why should anyone ‘save’ something as gooey and massive as internet, let me offer you the brass tacks in a language… Read more →