Is the Narendra Modi Government's use of social media really transformational?

Is the Narendra Modi Government’s use of social media really transformational?

(This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going… Read more →

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all… Read more →

Suarez’s apology – Facebook vs. Twitter

I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the Snickers’ reach on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets, in 2 languages) and on Facebook. Facebook: Twitter: So, on Facebook, his fan base was 7,910,771… Read more →

The mainstreaming of social media in advertising is complete... sort of!

The mainstreaming of social media in advertising is complete… sort of!

We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right from the beginning! Here’s proof: 1. Basics Life’s print ad with a Facebook community URL! 2. The Facebook… Read more →