An unintentional social experiment with Kit Kat and the image of India’s night sky during Diwali from space

As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate our timelines and on Whatsapp? — Karthik Srinivasan (@beastoftraal) October 23, 2014 Then, a thought struck me. The… Read more →

Amul vs. Neha Tomar – 2 intriguingly ignored questions!

NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the ‘missing globe’ (though it is a good observation) since the rest of the text holds up as-is, from the… Read more →

You on Twitter = The Times of India? Well… not quite. Hmmm… perhaps!

How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India. Digital advertising (banners, YouTube takeovers), including a dedicated website/microsite, pages on social media platforms like Facebook, Twitter etc…. Read more →

Deepika Padukone vs. The Times of India - What would (not should) TOI do next?

Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a reputation crisis at all, for them. The counter argument to that is the fact that many other publications wrote… Read more →

Is the Narendra Modi Government's use of social media really transformational?

Is the Narendra Modi Government’s use of social media really transformational?

(This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going… Read more →

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all… Read more →