Twitter's best moonshot - algorithmic timeline

Twitter’s best moonshot – algorithmic timeline

Twitter’s upcoming (though Jack’s been saying it is not *that* upcoming and will always be opt-in, not opt-out. See the end of this post for Jack’s tweets) algorithmic timeline change is perhaps their best, biggest and most appropriate shot at glory. That is, in my view. Here’s why. When we all started out on Twitter—I started in late 2008—it was… Read more →

What's wrong with Facebook's Free Basics? Joey, from Friends, explains it!

What’s wrong with Facebook’s Free Basics? Joey, from Friends, explains it!

So there are just 2 more days left, for you to write to TRAI, to save the internet. If you are still—despite all those helpful videos by folks like AIB, TVF etc.—wondering what the hullabaloo is all about and why should anyone ‘save’ something as gooey and massive as internet, let me offer you the brass tacks in a language… Read more →

The (Twitter) world doesn't revolve around Smriti Irani's back

The (Twitter) world doesn’t revolve around Smriti Irani’s back

Note: The title is a play on Smriti Irani telling Sagarika Ghose, on Twitter, not to be a ‘coward’ and talk (tweet) behind her back, without tagging her handle. ___ You may have noticed a fine print in some television commercials (TVCs) which goes, ‘Creative representation’. This usually appears when there’s a giant teeth on the screen with 50+ tiny… Read more →

Community management lessons from the Lonely Planet Facebook brouhaha

Community management lessons from the Lonely Planet Facebook brouhaha

The sheer irony is that the photo that started it all looks so serene and peaceful! This is how it started and degenerated, for the record. I noticed Navdha Dhingra’s tweet last evening. This one: I was curious why Lonely Planet India deleted her comment and banned her. So I asked the question too, to them, on Facebook. And asked people… Read more →

Humans, aliens and dogs!

Humans, aliens and dogs!

Warning: This post has nothing to do with what I usually write – social media, digital marketing and communications – and is more about my other obsession: science fiction! While filling petrol yesterday morning, I noticed an interesting scene. The resident pet dog of the petrol station, a majestic half-white labrador suddenly started barking. It ran towards a Hyundai Accent… Read more →

When India was super excited to get a voicemail/vacation autoresponse from a superstar!

When India was super excited to get a voicemail/vacation autoresponse from a superstar!

Imagine you have Shah Rukh Khan’s phone number. Landline number of his office or home, or his mobile number. You call him excitedly and you hit a voicemail. It’d say, “You have reached the voicemail of Shah Rukh Khan. I’m not able to take your call right now. Please leave a message. Meanwhile, why don’t you search YouTube and watch… Read more →

Xiaomi brand love, for just a Rupee!

Xiaomi brand love, for just a Rupee!

Noticed Xiaomi India head, Manu Kumar Jain, thanking people for the Diwali flash sale they conducted on November 3rd. This is what he said. Remembered that he had tweeted something similar earlier too. This. I’m genuinely intrigued. Can a mad rush and queueing up for a 1 Rupee flash sale (an equivalent in dollar would be, 1 Dollar sale) be… Read more →