Celebrities suing brands for a tweet - Katherine Heigl Vs. pharmacy chain Duane Reade

Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade

Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo on their Twitter profile. Like this. The reporting around this news, in US, is oddly about how the… Read more →

PR agencies vs. Ad agencies, in a whole new way, disintermediating the 'journalist'!

PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!

Tom Foremski recently wrote a piece titled, ‘The coming war between PR agencies and ad agencies‘ on ZDnet. He was primarily looking at how PR agencies are encroaching ad agency domain, starting with Edelman’s ‘Show Up Differently’ messaging. Of course, he misses critical points like content marketing and social media in the mix which muddy the pitch wonderfully. Both content… Read more →

Samantha, Jane, Gaia and ruing over annoyingly primitive human-machine interface

Samantha, Jane, Gaia and ruing over annoyingly primitive human-machine interface

The first thing that hit me when Theodore finished installing the new OS and started ‘speaking’ to ‘her’, in Spike Jonze’s Her… was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn’t really keen on reading the 2nd part after finishing the first book (that I thoroughly enjoyed) after seeing a… Read more →

Nobody knew who Rajiv Malhotra was. But he found a sneaky way to enter our lives - he simply paid Twitter!

Nobody knew who Rajiv Malhotra was. But he found a sneaky way to enter our lives – he simply paid Twitter!

I have no idea who Rajiv Malhotra is. I’m not particularly inclined to know about him either. (Sorry for the Upworthy-style title and pardon the hyperbole about nobody knowing him – just trying more interesting variations of titles!) But then, this happened on my Twitter timeline. Eh? He paid Twitter to promote his opinion on the Doniger issue? Interesting, but… Read more →

When Times Internet tried to hire a Zomato employee

When Times Internet tried to hire a Zomato employee

Back in early 2013, there was a minor brouhaha on Quora about an ex-employee of Zomato talking at length about why he is an ex-employee and his not-so-pleasant experience there. Many people took both sides of the argument – some, for Zomato and some, against it. Zomato’s founder Deepinder Goyal joined the fray with a long, passionate defense of his… Read more →

Selling social media in India – chapter 3!

Ideally, this post was due in 2011, but today is the last day of 2013 and without much ado, here I go! From the state explained in the two earlier posts… Selling social media in India (October 2009) The next stage in selling social media in India (February 2010) … things have significantly changed. The first thing the clients (or,… Read more →