Suarez’s apology – Facebook vs. Twitter

I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the Snickers’ reach on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets, in 2 languages) and on Facebook. Facebook: Twitter: So, on Facebook, his fan base was 7,910,771… Read more →

The mainstreaming of social media in advertising is complete... sort of!

The mainstreaming of social media in advertising is complete… sort of!

We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right from the beginning! Here’s proof: 1. Basics Life’s print ad with a Facebook community URL! 2. The Facebook… Read more →

E-commerce brand TVCs as a way to plot mobile internet penetration in India

E-commerce brand TVCs as a way to plot mobile internet penetration in India

I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile browser either). Of course, TVCs by Flipkart and Quikr have also been specifically about their mobile apps, more… Read more →

Celebrities suing brands for a tweet - Katherine Heigl Vs. pharmacy chain Duane Reade

Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade

Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo on their Twitter profile. Like this. The reporting around this news, in US, is oddly about how the… Read more →

PR agencies vs. Ad agencies, in a whole new way, disintermediating the 'journalist'!

PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!

Tom Foremski recently wrote a piece titled, ‘The coming war between PR agencies and ad agencies‘ on ZDnet. He was primarily looking at how PR agencies are encroaching ad agency domain, starting with Edelman’s ‘Show Up Differently’ messaging. Of course, he misses critical points like content marketing and social media in the mix which muddy the pitch wonderfully. Both content… Read more →