10 non-social media observations on the Lemp Brewpub mess

Update – June 13, 2013: Lemp responds with a press release (courtesy NDTV) Lemp Press Release by ndtvonline – Original post – June 12, 2013 Lemp Brewpub is all over the place online, I see. A lot has been written about the blog post (now removed, but the contents can be accessed here) that caused everything… on Firstpost, Lighthouse Insights… Read more →

E-commerce’s social media unicorn

Last month, I had used SimilarWeb to explore the kind of traffic e-commerce websites get (besides media websites) from social media. However rudimentary the data source is (in the absence of a better alternative from so many e-commerce websites), the result was that traffic from social media, for most e-commerce websites was abysmally low. Direct traffic, referrals and search traffic… Read more →

The Twitter timeline vs. Pritish Nandy

Yesterday morning, there was a huge flurry of activity on Twitter around one article (The people vs N.Srinivasan). On Mumbai Mirror. By Pritish Nandy. Yes, it was a very different piece of opinion on N.Srinivasan that took a larger view to the whole tale than every other mainstream news outlet’s perspective. It (to me) seemed to be asking all the… Read more →

Kudos to Manivannan, MD Bescom, for pathbreaking use of Facebook!

You may have read about Uttar Pradesh police using Twitter, last week in this blog. Here’s an even more inspiring social media usage from a Government official. Manivannan, IAS and Managing Director of Bangalore Electricity Supply Company Ltd. is on Facebook and is doing a phenomenal job. What does he do? Nothing dramatically different from say, Anand Mahindra on Twitter…. Read more →

A tale of two customer service issues

Early last week I was grappling with a troublesome situation. My Honda City’s hypothecation to Kotak got over and I got a NOC from them that I can submit to my RTO and get new set of papers for the car. I had all the papers ready – RC book, driving license, emission certificate… but did not have the insurance… Read more →

Interesting reads of the day – May 24, 2013

Daikin says, ’1 million views = 1 more school’ (cooled)! bit.ly/1328RBj 1 million views for 1-3 a/cs? Jesus… #megalame! — Karthik Srinivasan (@beastoftraal) May 24, 2013 – RT @anantrangaswami: This is tiring. Now Daikin’s Cool a school ‘activism’. New post. firstpost.com/living/why-dai… — Karthik Srinivasan (@beastoftraal) May 24, 2013 – Brilliant! RT @bhatnaturally: Web film gets 3mn views. Turns out to… Read more →