Archive for April 2009

Can they hear you?

(This is what one may assume, is a shill. I strongly believe it is not and is relevant within the scope of this blog, barring the association with a PR agency, but with a larger objective and significance.)

Are you a blogger? A reasonably influential one, at that? I’m sure you’d have a fair estimate about [...]

Who is Tejas Garewal?

The ‘Tejas Garewal’ wrote to The Hindu’s Wheels Virtual Mechanic Q&A section, this – today!

“I want to buy a Toyota LandCruiser for my son’s birthday in September. He travels a lot and he will use the SUV mainly on the highway, covering 2,000 km a month. Will the diesel model be available soon?”
Question time!

The LandCruiser [...]

Welcome to the market…Galla and LMN!

As a curious fan of anything new on the supermarket shelves, two new drinks (the non-alcoholic and non-carbonated variety…sorry!) top my list now – the thick-mango drink, Galla and Parle’s new packaged lemonade, LMN.
Galla has been available in Bangalore for over a couple of months now and I LOVE it. So much that I’m spreading [...]

The Canon ‘phenomenon’!

I was going through the firmware update notes for my EOS 450D when a peculiar word usage caught my attention! Version 1.0.9 changes are listed as,
“Fixes a phenomenon in which AEB (Auto Exposure Bracketing) shooting does not [...]

Lenovo’s Domino’s moment?

Scene 1:
Lenovo’s Worldwide Competitive Analyst, Matt Kohut, predicts that Linux will always remain a niche operating system for netbooks. He said this in an exclusive interview with Tech.Blorge.
Scene 1.5!
The interview generates tons of comments – 46, as of writing this post – and most of them are understandably angry. Sample these…
The sarcastic!
“Someone need to tell [...]

Save Nanda Talkies Road. Please!

This is one of the most beautiful roads in Bangalore. My favorite too, having stayed for over 4 years in Jayanagar.
And, 323 trees are going to be cut in this road. To make way for Bangalore Metro. This road will no longer have this canopy of trees and Bangalore will not be the same again.
Thankfully, [...]

Look into the camera…Domino’s!

Part 1: Two employees from Domino’s goof – BIG TIME – on YouTube.
Part 2: The videos spread all over the net, faster than anyone can imagine.
Part 3: The online world is abuzz with opinions on how Domino’s will/ should/ can/ may handle the PR crisis.
Part 4: At least 2 sources (CNET and Neville Hobson), while [...]

Penguin India gets it right!

After a lot of whining, here’s a social media engagement idea – from India – that made me go, ‘WOW!’.
The initiative, by Penguin India, is simple. Send free books to people and let them review it.
Things that Penguin India got wonderfully right…

The idea was themed – ‘Blog a Penguin India Classic’ – it was specifically [...]

Perk taking it a bit too lightly?

Televisionpoint has this to say about the chocolate brand, Perk, going online – “On the website, the target audience can download music, videos and applications that interest them, and also create their own content”
Now, go to Takeitlightly.com
Can you see links…to add anything? Unless there’s something wrong with all my browsers (Firefox, Opera, Chrome and IE8), I [...]

IBM missing the point in ‘beyond advertising’?

Stumbled upon a new IBM research executive brief titled, ”Beyond advertising – Choosing a strategic path to the digital consumer’, which as IBM adds, is a follow-up to their 2007 document, more provocatively titled, ‘The end of advertising as we know it’!
Page 3 of the brief states, “Digital formats such as social media, online video, [...]