Article written by

  • http://www.adityarao.name/ Aditya Rao

    once again you surprise me with your focus on getting into everything's details. I read the same post. Discarded it as blah but didnt do the tweet analysis :)
    anyways .. good points!

    I have to agree with you. But in the agencies defense (i am not associated with them :P) .. 30 is actually the minimum mathematical number required to do any research / extrapolation / reference .. :)

    • beastoftraal

      Oh I agree with you on statistics/reference/extrapolation and the likes. We all work with such numbers. My question was from a PR counsel point of view – we usually advise clients to be absolutely authentic before they frame a case study since prospective clients tend to dig deeper when it comes to case study metrics and ask more pointed questions that a client (who is a vendor, in this case) can feasibly answer without blinking.

      Also, as I have wondered aloud, shouldn't such numbers (which make up for the all important metrics – and the world is agog with social media measurement anyway) bear a closer, contextual meaning to the market size which it is addressing?

      • http://www.adityarao.name/ Aditya Rao

        i think both of us are of the same thoughts here. such case studies which are mostly fabricated fancies make for awkward situations later.
        completely agree on all your points. but I like looking from every point of view.

        and another point of view can be that the client itself wanted the press release :) [just to take the conversation forward]

  • Twilightfairy

    I wonder what is meant by Hippo's line – “Hippo effectively used social media to do what no one has ever done before” .. has it REALLY not been done before? what were ppl doing with social media for so long, in that case?

  • @geetanjalid

    Thanks for this post Karthik. Look forward to more such views. The more strident the note in calling a spade a spade the better! :)

  • http://www.lbhat.com/ bhatnaturally

    Super analysis!

  • http://www.lbhat.com/ bhatnaturally

    Super analysis. As you said, much as we should applaud Hippo's efforts on Twitter – one should be wary of grandiose conclusions.

  • http://twitter.com/manojksamy Manoj Kandasamy

    Hippo tweets good. Replies good also Hippo. Hippo doesn't know karthick is master analyst :D