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  1. Manoj Kandasamy
    Manoj Kandasamy August 2, 2010 at 8:35 am | | Reply

    I don't know how people think a campaign like this and act funny in social media space! I think it happened because of the same approach to social media as they do for traditional campaigns. Your previous blog title tells the whole story. Full stop :)
    Btw, what Dove did was smart, very smart!

  2. Sriram Iyer
    Sriram Iyer August 2, 2010 at 9:16 am | | Reply

    Agree with you entirely when you say there isn't much to talk about shampoos. I mean how much of discussion can anyone have? It will be more like a 'question and answer' session about hair care. And after a while things are going to get boring. There are some brands that don't really need to be on the social media space, eg: Parle G is on twitter- only 42 followers and last tweet on Jul 14th- there is no purpose for them to be there in the first place.

    It's like those Indian movies where the hero & heroine be living in rural India and sing and dance in Switzerland because it's hep, even though they don't correlate with the movie anyway.

  3. Yaju Arya
    Yaju Arya August 2, 2010 at 6:29 pm | | Reply

    I don't care about what others felt… I thouroughly enjoyed reading your post.

    Also, the shampoo didn't highlight one important aspect – would it have any side effects on my hair?
    This is one very important aspect which I'd look into before changing my brand.

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