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  1. Tweets that mention Social media engagement – 5 Cs to use content to your advantage | Beast of Traal -- Topsy.com

    […] This post was mentioned on Twitter by Karthik Srinivasan, Onur Ibrahim. Onur Ibrahim said: #asia Social media engagement – 5 Cs to use content to your advantage: I have always stressed my belief that ‘c… http://bit.ly/hHfoJ5 […]

  2. Lakshmi Sharath
    Lakshmi Sharath February 4, 2011 at 11:11 am | | Reply

    Great post – thats exactly what we do at Content Shop – what I have just set up – creating and managing content for all brand communications/social media requirements

  3. Sonali Sankhla
    Sonali Sankhla December 22, 2011 at 2:40 pm | | Reply

    Exactly. The content has to be relevant enough to engage visitors and influencers into the conversation and convey the right message regarding your brand… Otherwise it can change the entire game.

    Then comes the social media monitoring into the picture. We can follow up with the engaged people, analyse their reactions, if required, may be try to make them understand the clearer… bigger picture.

    The social media has definitely become an extensively important part of marketing/branding… where the CONTENT is the main crust.

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