Article written by

13 Responses

Page 1 of 1
  1. Sanjay Mehta
    Sanjay Mehta September 10, 2011 at 10:12 am | | Reply

    Let me share a different perspective here. A brand has a positioning, it has a character. Especially when it comes to an interactive medium like Social Media. 

    You want to live that character via your profile. 

    So a bank may still come out on Social Media, and stay professional and very propah! 

    Whereas an MTV or a Channel V will be cool and use a certain casual approach. 

    A film is also a brand. So can we say that ‘how the hell can the Delhi Belly brand spew such abuse’?? 

    It was that abuse and that character which was disliked by some oldies (maybe ‘detested’?) and yet, it was the same abuse that connected with the TG it was trying to reach. And made them look cool. 

    Is Y Films perhaps doing the same? Sure, by calling someone an idiot, they would get their flaks from some of the twitterati. But maybe it endeared their youth audience. Who’d feel that “idiots who don’t get our generation must be told in so many words”?? 

    If that was the case, then they are bang on target, I’d say.

    Just trying to see a different point of view here.. ? 

    1. Karthik Srinivasan
      Karthik Srinivasan September 10, 2011 at 10:15 am | | Reply

      Excellent point – I did consider the ‘character’ angle here. But I was surprised when they apologized instead of capitalizing on the ‘attitude’ displayed before that apology – in fact, they were seen fighting and pulling down a lot of people who had dissed that film’s promo. If it was indeed a ‘character’ driven Twitter feed, I’d have expected them to stay on character…like MTV usually does.

  2. Rohit Awasthi
    Rohit Awasthi September 10, 2011 at 10:25 am | | Reply

    Nice post. I believe the assumption here is that brand is always wrong. What about people who are unreasonable and threaten a brand to agree to their conditions just because they have “influential friends” on Social media?

    The Brand can definitely put across their side of the story, but then it becomes the victim of prejudice, the mob and objectivity goes out of the window.

    I believe Girish puts it very nicely in his tweet – “most just RT without verifying claims, details, anytime a friend or known person does a rant. N flame things. Responsibility?”

    Is there a way to check these “celebs” who act irresponsibly, use their influence for undue benefits? I think No. :)

    1. Karthik Srinivasan
      Karthik Srinivasan September 10, 2011 at 10:35 am | | Reply

      There are 2 things here – one, what is the impact of a so-called celebrity’s rant; two, is that celeb addressing the brand, via social media…or his readers/public? If the latter, then we could start suspecting the intentions, but only based on the weight of his/her argument.

  3. Asfaq
    Asfaq September 10, 2011 at 10:18 pm | | Reply

    Woah! That was a long post! I have 2 points to make here:

    1. You are only vindictive/negative online when you have nothing to lose. Brands unfortunately will always be in the firing line because they are constantly looking to build relationships on weak foundations. They will be killed at the slightest drop of wrong-doing.

    Would Naina have reacted this way if she was working for Pantene instead? I think not. Her reaction is justified cuz she has nothing to lose.

    2. About Y Films tweeting this way – its their strategy. To be Raw. To shock. They get free publicity and mind space by being so.

    1. Karthik Srinivasan
      Karthik Srinivasan September 10, 2011 at 10:28 pm | | Reply

      Err, could I point you to point no. 4, again? I was pointing out precisely to that and I don’t see anything wrong with that – we have our own list of brands that we will not touch and the rest is open for any kind of bashing. It is completely normal, human behavior.

      1. Asfaq
        Asfaq September 10, 2011 at 10:32 pm | | Reply

        Absolutely agree :)

  4. Social media best practices for representing an organization « Officially Unoffical Blog of Yaju Arya

    […] out this link Brand bashing by Social Media stars – a perspective (do check point number 5) 5. Make use of hashtags, link to profiles of relevant users. Makes it […]

  5. social media
    social media November 29, 2011 at 5:04 am | | Reply

    Increase in traffic, options and subscribers – More than half of
    companies have reported an increase in traffic due to getting social. By
    increasing traffic they were able to create more qualified leads.

  6. goedkoper
    goedkoper December 14, 2011 at 5:24 am | | Reply

    We can start different business using social media. It is
    easier for us to build a strong and successfully running business online as
    long as we do know how to manage it.

  7. Newton County Hospice
    Newton County Hospice August 13, 2012 at 7:22 am | | Reply

    These services are available any day at anytime and some are even
    available in nursing homes, hospitals and other health facilities.

    Newton County Hospice

  8. Petter
    Petter October 22, 2012 at 6:41 am | | Reply

    Ultimately, growth is every company’s number one objective. If you aren’t growing, innovative competitors start to give you a run for your money, and eventually squeeze you out. You need to be growing by expanding your user base, as well as penetrating further in your existing user base.

    cfd education

  9. Chapter 5 Social Media Guidelines and class discussion « kyrascarlett

    […] bashing among employees according to Beast of’s blog  is ‘someone who posts inflammatory, extraneous, or off-topic messages in an online […]

Please comment with your real name using good manners.

Leave a Reply