What is The Cleartrip Hurry Algorithm incident? Here’s the first blog post, with that title. And here is Cleartrip’s response. Now, to our PR lessons. But, before that, a small note. Unlike the Kiruba Incident, The Cleartrip Hurry Algorithm Incident is something that impacts everybody using the site. Kiruba Incident is a one-off instance and other customers were being served… Read more →
The question from Judy Gombita, last night, was, “Does it annoy you (i.e., do you find it disingenuous) when a blog post boasts “76 Comments” but you discover 48 of them are actually tweets?” I had a long conversation with her on this topic, where I argued that I don’t feel cheated when the comments section includes tweets and retweets…. Read more →
After that post on I Feel UP (cringe!), 7UP and Viewspaper (where, incidentally, I was more annoyed with the phrase than the alleged bait-and-switch tactic to popularize 7UP’s new tagline), I got a tweet alert for another alleged bait-and-switch, from Param Anuranachalam, yesterday noon. This time, it involved Dewar’s and their wonderful TV show, Dewarists. I have had long discussions… Read more →
I was at WATsummit, in Mumbai, when the I Feel Up controversy started. So, I wasn’t able to blog about it and offer my perspective. Though the world has chatted about it and moved on, I do have something left to say on this issue. 1. Is there really a controversy? Yes, I tweeted first on Friday morning about The… Read more →
I have installed all shorts of sharing widgets on my 2 blogs. The ‘Tweet this’ widget…LinkedIn share widget and of course, the Facebook Like widget. I haven’t found any use for the last one except occasionally seeing how many people shared a particular post. But yesterday, I noticed a tiny ‘Insights’ link next to this widget! This is how it… Read more →
Shekhar Kapur is up to something really interesting, on Twitter! Observe the following threads that I gleaned from his public stream. The greyed ones are visible only when you click on his (Kapur’s) tweet and when the conversation thread opens up. For all practical reasons, you see only Kapur’s tweets, as anybody else’s public stream on Twitter. Let me not… Read more →
One of the recent digital mandates that we worked on at Edelman India is for Infosys Prize. When we met them back in mid-2011, the agenda from Infosys Science Foundation was clear – can we use social media and make the Infosys Prize more relevant to larger sets of people outside the choice circle of academia, science students and scientific… Read more →