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  • Akashrajpal

    Thanks for sharing. A good learning excercise.

  • Bagbugi

    I agree. By far the worst Airline. Isn’t it obvious? Look at how customer friendly the so called owner himself is. It all starts there! They are better off appreciating horses at the derby.

  • Guest

    My takeaway: Ayesha Takia can’t spell. Otherwise this says nothing. It’s a pointless, vacuous twitter war between two empty-headed celebrities.

    • http://itwofs.com/beastoftraal/ Karthik Srinivasan

      But, but, but…with the reputation of an already-on-the-brink airline brand on the line, no?

      • Guest

        Reputation of the airline is already tarnished by now, there is nothing really to retrieve. And we all know (with the possible exception of you) that pricing comes first, convenience next, and customer service follows and brand is really a minor factor (damn, where I have I stored that link?!). So net? The customer who is looking up cleartrip/ makemytrip/ yatra is NOT REALLY WORRIED ABOUT what Siddharth Mallya says to Ayesha Takia.

        Except, of course, some celebrity besotted people who might… “hmm. No, I’m paying 2k more and flying Jet. No way I’m flying KFA. Arre, that Sidd Mallya is such a bhenchod. You know what he tweeted to that poor girl…”

        Enjoy dude :)

        • http://itwofs.com/beastoftraal/ Karthik Srinivasan

           I’m not sure if you can remove reputation out of the equation. Yes, price does play a huge role, but consider IndiGo’s reputation as an on-time airlines – they are not on-time *all* the time, but they make it up somehow in terms of precise service and the fact that many people really believe they are on-time, most of the time. That translates into tweets too, from people who fly. If Sid had tweeted something seemingly helpful and with some grace, I’m sure it’d prop up to their falling reputation as something they still hold on to, despite everything crumbling around them.

  • http://twitter.com/pallavising pallavi singh

    good take

  • Priyanca Fernandes

    Well written. Amazing how corporate’s now have a weak spot. Ayesha talks & Siddharth notices, stupid that Ayesha spoke crap but i guess its an opportunity kind of missed.

  • http://mukeshrijhwani.wordpress.com/ Mukesh

    I have been a loyal KFA customer.
    Tell you honestly, service is not the same as it was couple of years back.
    The treatment is far inferior these days compare to Jet or even Indigo.
    KFA – you guys need a crash course in hospitality all over again.

  • Kapil Sibal

    just came here to say I can’t believe you wrote and entire post on this. you must be a giant douche.

    • http://twitter.com/probablytrippy Tarun Tripathi

      yaar tu kaisa ****** hai yaar.

    • Vneshwanth

      related http://goose-egg.blogspot.in/2007/03/i-want-this-job.html

  • Mayuresh Dubhashi

    This is becoming an all too familiar thing on twitter now with celebs drumming up support on irreverent issues. Followed another rant session between two really senior journalists, where things got really personal. Disgusting to see the fourth estate slug it out like a junior college canteen fight.

  • http://ainvehi.tumblr.com/ ainvehi

    I’ve flown with KFA mutiple times but it was a flight that I took from Delhi that made me realize that the “five star experience” the Sr. Mallya goes on about on the in-flight entertainment system is nowhere close to the real treatment meted out to economy-class passengers.

    Among the many things that happened on my flight, I would list my experiences with the few services that KFA takes pride in:
    1. The flight was delayed by a good 35-40 minutes in Delhi itself (for no apparent reason). Neither
    did the flight make up for the lost time nor did an apology come from
    the captain. I am probably spoiled by the ‘so-so’ courteous behavior of
    the low cost carriers who tend to apologize (and multiple times) for such inadvertent delays
    and inconveniences.

    2. The food served on board was no where close to ‘five star’ standards.
    It
    was cold and didn’t taste right. I was also not sure if it was a
    measure taken to reduce unnecessary weight on board the aircraft that
    essential cutlery items had been removed or maybe, simply put, it’s
    plain fun to see people devour chicken with a third grade plastic fork.

    3. The shoulder-belt on my checked in luggage was no where to be seen when I picked it up from the baggage belt at the
    arrival terminal at Bangalore airport. The uncourteous staff at KF baggage issues
    counter at the airport terminal, on my insistence, retrieved whatever
    was left of that belt. After seeing the state of the belt, I wondered
    aloud, ‘How would I carry a 13 or so kg bag without any belt to sling
    over my shoulder?’. At this juncture, I was SHOWN a list of ‘acceptable
    damages’ that my luggage could go through in transit. Probably, I was
    expecting a bit too much if I thought they would arrange for a temporary
    string or something that I could treat as a belt and go home happier. Maybe, not all
    ‘five-star’ experiences involve pleasing customers.

    I’m sorry beastoftraal for I’ve mumbled so much that this comment seems like a blog post in itself.

    That said, it was highly ungracious of Sid Mallya to say the things he said about a customer. Could he be down too many KF lites? For you know, he also bought Vinay Kumar for an insane amount. I digress.
    There’s no denying the fact that she could have spelled better but isn’t that a trait of all things Bollywood. The spellings should have given away that she’s an actor – he didn’t need to be sarcastic.

    I seriously think KFA’s days are numbered.

  • Pingback: Social Samosa - Ayesha Takia Vs. Sidhartha Mallya and a lession in PR on Twitter

  • Jyotisoma

    Helloayesh…. If it was AI or any foreign airline would u have even thought of tweeting, goof ups do happen suck it up or use proper medium for complaints rather than tweeting..

    • Arjun

      If she is a paying customer why should she “suck it up”?  No one is doing her a favour by giving her a flight ticket. 
      And what makes you think tweeting is not the “proper medium” – KFA has a twitter ID for EXACTLY this purpose. Why would she not have thought of tweeting about AI or a foreign airline? Foreign airlines also have customer service guys manning their twitter IDs. How much of an ignoramus are you? Ever heard the saying “its better to shut up and have people think you’re a dumbass, than to speak up and remove all doubt”?

  • http://twitter.com/neharidima neha

    disgusting scenario in aviation sector

  • Dinipc

    ha ha ha … twitter is massively changing this world!