opinion

HCL Technologies responds!

So, HCL Technologies has responded. (My earlier take on this issue – HCL Technologies – from ‘employees first’ to ‘communicate first’) I came to know about it via a story in Bangalore Mirror. The story quotes Prithvi Shergill (who is also the face in the response) as saying, “We have taken the social network route to tell our side of… Read more →

4 questions about Disney India’s #DisneyQ quiz on Twitter

I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them ask questions, curate answers and announce winners. Disney awards the winners to close the loop. I quite like… Read more →

HCL Technologies – from ‘employees first’ to ‘communicate first’

I recall first reading about HCL Technologies problems with regard to offer letters on March 6th, in Business Standard. Then, a story in The Times of India, on March 7th. Then, a bylined (by M Saraswathy & Shivani Shinde) story in Business Standard about the industry situation that is causing this mayhem, on March 8th. Early this week, things went… Read more →

The survey tactic in PR and ‘kitchens dirtier than toilets’ study

Update – February 20, 2013: This is from the front-page of Times of India, today. Original post: On 13th February, I picked on a front-page news from The Times of India and posed a question. This. Which brand of kitchen cleaner is behind this TOI Pg.1 ‘news’? Keep a watch on new, big budget kitchen cleaner ads ow.ly/i/1vXTH — Karthik… Read more →