Beast Of Traal.com http://itwofs.com/beastoftraal Dense commentary on social media, marketing and branding. Fri, 24 May 2013 15:59:04 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Interesting reads of the day – May 24, 2013 http://itwofs.com/beastoftraal/2013/05/24/interesting-reads-of-the-day-may-24-2013/ http://itwofs.com/beastoftraal/2013/05/24/interesting-reads-of-the-day-may-24-2013/#comments Fri, 24 May 2013 15:57:59 +0000 Karthik S http://itwofs.com/beastoftraal/2013/05/24/ Read more → ]]>

Daikin says, ’1 million views = 1 more school’ (cooled)! bit.ly/1328RBj 1 million views for 1-3 a/cs? Jesus… #megalame!

— Karthik Srinivasan (@beastoftraal) May 24, 2013

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“The video of a couple arguing on the balcony of an apartment and the wife’s lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last week. What no one knew is that the drama was played out as part of a campaign introduce “Paixões Perigosas” (Dangerous Passions), a new television drama series from the Investigação Discovery channel.”

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Fantastic visualization!

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“Fact Tank, a new, real-time platform from the Pew Research Center, dedicated to finding news in the numbers”

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Bloody addictive game!

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]]> http://itwofs.com/beastoftraal/2013/05/24/interesting-reads-of-the-day-may-24-2013/feed/ 0 Interesting reads of the day – May 23, 2013 http://itwofs.com/beastoftraal/2013/05/23/interesting-reads-of-the-day-may-23-2013/ http://itwofs.com/beastoftraal/2013/05/23/interesting-reads-of-the-day-may-23-2013/#comments Thu, 23 May 2013 15:50:01 +0000 Karthik S http://itwofs.com/beastoftraal/2013/05/23/ Read more → ]]>

Justin Bieber will sue you if you tweet/instagram/blog from his house parties tmz.me/10mhuIg

— Karthik Srinivasan (@beastoftraal) May 23, 2013

“anyone who violates the terms of the waiver will automatically be on the hook for $5 million in damages”

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“Although the rest of the images are loaded via JavaScript, we don’t consider them to have any less semantic importance over the first image. We load in images via JavaScript so users don’t load two different resolutions of the same image. Unfortunately, because “HTML4” browsers are not presented with JavaScript, they won’t see any images. Our editorial colleagues weren’t happy with this, so we compromised with them and agreed to add one image per page into the markup that all users would get regardless of their browser.”

The parent blog – http://responsivenews.co.uk/ – is a very good resource too!

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“If I had only one short sentence to describe it, I’d say that journalism is factual reports of current events. At least, that’s what I used to say, and I think it’s what most people imagine journalism is. But reports of events have been a shrinking part of American journalism for more than 100 years, as stories have shifted from facts to interpretation. Interpretation: analysis, explanation, context, or “in-depth” reporting. Journalists are increasingly in the business of supplying meaning and narrative. It no longer makes sense to say that the press only publishes facts.”

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“In April 2013 I posed the question: has anyone ever tried to perform social network analysis on Reddit by visualising the links between different subreddits? As you can see from the discussion on that page, several other attempts have also been made at answering this question, mainly by using sidebar links to define connections between subreddits. This page is my first attempt at answering this question in a new way. I’ve produced a graph showing links between subreddits, where a link is defined as a redditor posting a link in one subreddit to another subreddit.”

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“Zartis CEO John Dennehy has reported back to us to say “”I can tell you without any doubt: we’ve got a better response to the Twitter ad tonight than anything we’ve ever seen.” Given the fact that this is something of a novelty, it’s hardly surprising. But a sign of its potential as a recruitment platform? Perhaps.”

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]]> http://itwofs.com/beastoftraal/2013/05/23/interesting-reads-of-the-day-may-23-2013/feed/ 0 Interesting reads of the day – May 21, 2013 http://itwofs.com/beastoftraal/2013/05/21/interesting-reads-of-the-day-may-21-2013/ http://itwofs.com/beastoftraal/2013/05/21/interesting-reads-of-the-day-may-21-2013/#comments Tue, 21 May 2013 15:03:05 +0000 Karthik S http://itwofs.com/beastoftraal/2013/05/21/ Read more → ]]>

How PR can use Flipboard to create magazines bit.ly/16HfAGt Useful. But I still started a manual curation on my blog yesterday.

— Karthik Srinivasan (@beastoftraal) May 21, 2013


“Creating your magazine is as simple as finding the content you want to add in Flipboard and clicking on the + symbol and then choosing the magazine you want to add it to. They call this ‘+Flip It’.”

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“For three elementary school teachers in San Francisco, Pinterest is a window into other classrooms – a virtual chalkboard where they can view lesson plans and fresh ideas from other educators without leaving their desks.”

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“People who watch entire seasons of television in one sitting are willing to share where they are in a series, but are careful of revealing spoilers”

]]> http://itwofs.com/beastoftraal/2013/05/21/interesting-reads-of-the-day-may-21-2013/feed/ 0 How does Yahoo’s ‘promise not to screw it up’ help? http://itwofs.com/beastoftraal/2013/05/21/how-does-yahoos-promise-not-to-screw-it-up-help/ http://itwofs.com/beastoftraal/2013/05/21/how-does-yahoos-promise-not-to-screw-it-up-help/#comments Tue, 21 May 2013 02:00:42 +0000 Karthik S http://itwofs.com/beastoftraal/2013/05/21/ Read more → ]]>

Yahoo’s official press release, posted on its Shareholders’ communication page, no less – has this for sub-head.

Promises not to screw it up.

Paragraph 2 starts with,

Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business.

Elsewhere, Tumblr’s CEO, David Karp blogs about it and ends it with,

We won’t let you down.

(Of course, he actually ends it with ‘Fuck yeah’)

Is this really a good communication strategy? The pre-empting negativity and addressing it proactively part, I mean. Is Yahoo (and Tumblr) adding more people to the list of naysayers by proactively talking about it, in such words, that too?

I do agree that Yahoo has a history of screwing things up – Geocities, Flickr and so on, but is this the best way to address all that history? From a perception-building point of view, isn’t this communication jump-starting the reader to start with the negative? Or, is it a way to say that ‘We’ve hit rock bottom so it can’t get any worse than this. So, please give us some benefit of doubt – we even used the word ‘screwed’ in our press release to make you believe us’?

Why not start it with some concrete points on what they intend to do right and let that be the start of the debate?

The online world is already full of negativity, perhaps also because Yahoo and Tumblr have accepted the fact that the world has decided that they will screw things up.

So, Business Insider reports – Tumblr’s Ad Sales Pitch Deck Says Brands Will Now Be ‘Front And Center’

WordPress founder Matt Mullenweg says that 72,000 blog posts exited Tumblr in 1 hour over Yahoo deal.

And, 168,739 (currently) people have signed a petition on ipetitions.com to ‘Stop Yahoo! from buying Tumblr’!

So much for a pre-emptive strategy to change perceptions.

GIF courtesy, Marissa Mayer’s Tumblr.

]]> http://itwofs.com/beastoftraal/2013/05/21/how-does-yahoos-promise-not-to-screw-it-up-help/feed/ 4 Interesting reads of the day – May 20, 2013 http://itwofs.com/beastoftraal/2013/05/20/interesting-reads-of-the-day-may-20-2013/ http://itwofs.com/beastoftraal/2013/05/20/interesting-reads-of-the-day-may-20-2013/#comments Mon, 20 May 2013 15:44:26 +0000 Karthik S http://itwofs.com/beastoftraal/2013/05/20/ Read more → ]]> Curating interesting links that I had shared/retweeted on Twitter today… because Twitter seems so ephemeral!

“Bitcoin was released by a pseudonymous programmer (or programmers) under the name Satoshi Nakamoto, who then disappeared from the internet. Nelson compares this to Mochizuki’s style of delivering his work not through academic journals, but simply by dropping it on the internet and walking away.”

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“Splintering, especially based on geopolitical divisions, could also have direct political and physical consequences. If you’re an autocratic government that feels threatened by the existence of an open Internet, Schmidt noted, you’re going to resist that Internet — in the way that, say, Iran has resisted it. Last month, he pointed out, Iran announced plans for a state-run digital map that would function as an “Islamic Google Earth.” (“I’m not making this up,” Schmidt insisted, as the crowd laughed at the sad absurdity. “This is actually what they announced.”)”

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“Even Otellini betrayed a profound sense of disappointment over a decision he made about a then-unreleased product that became the iPhone. Shortly after winning Apple’s Mac business, he decided against doing what it took to be the chip in Apple’s paradigm-shifting product.

“We ended up not winning it or passing on it, depending on how you want to view it. And the world would have been a lot different if we’d done it,” Otellini told me in a two-hour conversation during his last month at Intel. “The thing you have to remember is that this was before the iPhone was introduced and no one knew what the iPhone would do… At the end of the day, there was a chip that they were interested in that they wanted to pay a certain price for and not a nickel more and that price was below our forecasted cost. I couldn’t see it. It wasn’t one of these things you can make up on volume. And in hindsight, the forecasted cost was wrong and the volume was 100x what anyone thought.” ”

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“First, its Google Analytics tool is deployed over 100 millions web sites. And the Google Ad Planner, even in its public version, already offers a precise view of the performance of many sites in the world. In addition, as one of the engineers pointed out, Google is already performing such pairing simply to avoid showing the same ad twice to a someone using several devices. Google is also most likely doing such ranking in order to feed the obscure “quality index” algorithmically assigned to each site. It even does such pairing on a nominative basis by using its half billion Gmail accounts (425 million in June 2012) and connecting its Chrome users.”

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