What does digital PR actually entail?

I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook, Twitter, Whatsapp and what not! While they are tactically right in a way, they may not be the… Read more →

Using paid promotion online to spread negativity - customers vs. brands and people vs. people

Using paid promotion online to spread negativity – customers vs. brands and people vs. people

[Note: I have updated this post with a. Sanjay's perspective since his Facebook update inspired this post and b. Beyond a customer using paid social media tools to promote either his/her grievance or negative opinion, an example of an individual using social media paid tools to spread his opinion about another individual - in this case, Lalit Modi using Promoted... Read more →

Real-time is a misnomer. The social web is helping my-time evolve!

Real-time is a misnomer. The social web is helping my-time evolve!

I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on this. Enterasys was looking for, in Vala’s words, ‘a six-figure salary, director level marketer responsible for digital and… Read more →

From merely reporting news to opining

From merely reporting news to opining

TOI used to have a Times View in news items for its opinions. Now, it’s in main story/headline. ‘Wily’ yesterday, ‘Brazen’, today. From having a newspaper’s opinions restricted to op-ed page, now it has reached headlines and body copy. Using a word like ‘defiant’ (which TOI does, today, in certain editions, to denote UP Govnt.) still seems ok because it… Read more →

The redundancy of phone customer care

The redundancy of phone customer care

Start by reading this blog post, on Convince and Convert – A social media customer service win by DeltaAssist. For the time-challenged, here’s the gist – lady has a problem with Delta, calls customer care, they put her on hold, during hold she tweets to them, Twitter customer care helps her and she’s still on hold by phone customer care…. Read more →