An unintentional social experiment with Kit Kat and the image of India’s night sky during Diwali from space

As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate our timelines and on Whatsapp? — Karthik Srinivasan (@beastoftraal) October 23, 2014 Then, a thought struck me. The… Read more →

Amul vs. Neha Tomar – 2 intriguingly ignored questions!

NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the ‘missing globe’ (though it is a good observation) since the rest of the text holds up as-is, from the… Read more →

You on Twitter = The Times of India? Well… not quite. Hmmm… perhaps!

How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India. Digital advertising (banners, YouTube takeovers), including a dedicated website/microsite, pages on social media platforms like Facebook, Twitter etc…. Read more →

Deepika Padukone vs. The Times of India - What would (not should) TOI do next?

Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a reputation crisis at all, for them. The counter argument to that is the fact that many other publications wrote… Read more →

Is the Narendra Modi Government's use of social media really transformational?

Is the Narendra Modi Government’s use of social media really transformational?

(This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going… Read more →