When Times Internet tried to hire a Zomato employee

When Times Internet tried to hire a Zomato employee

Back in early 2013, there was a minor brouhaha on Quora about an ex-employee of Zomato talking at length about why he is an ex-employee and his not-so-pleasant experience there. Many people took both sides of the argument – some, for Zomato and some, against it. Zomato’s founder Deepinder Goyal joined the fray with a long, passionate defense of his… Read more →

Selling social media in India – chapter 3!

Ideally, this post was due in 2011, but today is the last day of 2013 and without much ado, here I go! From the state explained in the two earlier posts… Selling social media in India (October 2009) The next stage in selling social media in India (February 2010) … things have significantly changed. The first thing the clients (or,… Read more →

Hey Mr.RJ... who owns your Facebook page?

Hey Mr.RJ… who owns your Facebook page?

MY FM’s RJ Meenakshi has crossed the 100,000 fans milestone on Facebook. Or so announces an eager story in Radio And Music. I’d however refrain from commenting on the quality of content and interactions on her Facebook page – take a look at it yourself and form your own opinion – after all, what is ‘successful’ is simply what works. There… Read more →

When I committed the dick move of stealing RTs

When I committed the dick move of stealing RTs

Update (November 17, 2013): As so many have pointed to this fact already, manual RT (with credit, without which it is simply plagiarism) could easily fall under ‘Fair Use’, even if tweets are not necessarily copyrightable. A wonderfully named website – Can You Copyright A Tweet – has some really good arguments on this. The question is not: Are Tweets… Read more →

The psychology of open letters, from a customer's and a brand's perspective

The psychology of open letters, from a customer’s and a brand’s perspective

There has been a spate of open letters recently. There was the much-shared open letter addressed to “Mr ALEXANDRE DE JUNIAC, Chairman & Chief Executive Officer, Air France-KLM”, by Jay Shah. It has 1,000+ comments and Jay has been responding to many. Air France has repsonded to the missive too, though Jay gets back to them in the same tone… Read more →

So, what should Air France do now?

So, what should Air France do now?

But first, if you are clueless, your question would be, ‘But what did Air France do?’ Answer… here, in Jay Shah’s beautifully written blog post. The better such missives are written – with wit, sarcasm and thought, the more the chances of such things going viral, I’d assume. Air France has written to him and he has responded to the… Read more →