HCL Technologies – from ‘employees first’ to ‘communicate first’

I recall first reading about HCL Technologies problems with regard to offer letters on March 6th, in Business Standard. Then, a story in The Times of India, on March 7th. Then, a bylined (by M Saraswathy & Shivani Shinde) story in Business Standard about the industry situation that is causing this mayhem, on March 8th. Early this week, things went… Read more →

Oh Yes Abhi Vs. Right To Information (RTI)

Jis waqt jo dil kahe, woh tabhi kyon nahi? Isi waqt isi jagah, abhi kyon nahin? … goes a voice-over in Pepsi’s latest campaign titled Oh Yes Abhi! The lyrics of the peppy song go, ‘Mujhe abhi, abhi ke abhi’, demonstrating the impatience of youth. Let me digress here, please! This is as youth’y it can be for a 30+… Read more →

The survey tactic in PR and ‘kitchens dirtier than toilets’ study

Update – February 20, 2013: This is from the front-page of Times of India, today. Original post: On 13th February, I picked on a front-page news from The Times of India and posed a question. This. Which brand of kitchen cleaner is behind this TOI Pg.1 ‘news’? Keep a watch on new, big budget kitchen cleaner ads ow.ly/i/1vXTH — Karthik… Read more →

Adobe CEO’s Australian media conference gone awry and a thought on media training techniques overhaul

For anyone in the PR/media business, this video is a painful watch. To watch Adobe’s global CEO, Shantanu Narayen, fiddle around aimlessly with the order of the water bottles in the table, his scowl that plays peekaboo oh-so-often and his posture that seems to indicate that he’s mighty pissed with the questions, but has to go through the motion because… Read more →

Evolution of social media influencers and the influenced

Nokia was in a bit of a soup last week thanks to a ‘review’ they posted on their Conversations blog. Yes, they posted a ‘review’ of Nokia Lumia 620 on their blog; it was called a ‘review’, was posted by Adam Fraser, who, according to his LinkedIn profile is ‘Staff writer, Republic Publishing Ltd – Writing editorial content for Conversations… Read more →