A couple of weeks ago, I had tweeted (and Facebooked. And Google+ed) about how I prefer Aliva over Hippo for casual munching. I had tried Hippo when they had launched and didn’t seem to like it as much as I liked their tweets. Aliva, on the other hand, had silly, star-powered advertising (featuring Jimmy Shergill and the gorgeous Chitrangada Singh),… Read more →
Like many others, I loved how Vaseline took advantage of an opportunity yesterday to put their brand in context to something that is (or was) recently topical. For a full story, here’s Anant Rangaswami’s well articulated observations in FirstPost. While the print advertisement is a brilliant plug, what happened post that, ‘socially’, is worth a thought too. I had tweeted… Read more →
I came across this case study on Media.Asia today – about Parle’s Hippo using Twitter as a channel for retail inventory tracking. I have written about Hippo’s tweets earlier and I like the tone and outlook of this twitter feed. But, at what point does an agency ‘go for a’ case study? The case study says, Hippo received stock update… Read more →