The last time I wrote this was without the first 4 words in the title – that was in the beginning of October 2009. Four and a half months is hardly a period that can bring the ‘next stage’, but given that I’ve been meeting a LOT more clients (prospective and existing, for PR) in that period, I see a… Read more →
I recently had a caustic comment about Indian film star (well, superstar!) Shah Rukh Khan endorsing a brand of DTH satellite TV (Dish TV) on a television spot, along with his obviously fake wife and daughter. In response, a fellow tweeter agreed and asked my take on Gillette’s ShaveIndia campaign. It’s incidental that this post follows my take on the… Read more →
Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely direct, one-on-one methods. Now, it is terribly easy to promote oneself to a massive audience online – or… Read more →
Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t read the entire, $500 report, what I think would add value to this is to also talk about… Read more →