On any normal day, I’d not even dream of reading an interview with Katrina Kaif. That too, one that is placed as a paid spot in India Today, as part of a 2 page spread with large doses of advertising next to it. But, for the first time in my life, I read an interview like that…thanks to a series… Read more →
In a recent meeting with a prospect, I was asked, ‘So, who are these online influencers that you’ll be talking to, about us?’ when I spoke about influencer engagement. I wanted to say so many things, but just ended up saying that we’d need to create a list based on their outreach and communication objectives and an online research of… Read more →
A couple of weeks back, while driving my way back home in the evening, I was waiting for the signal to turn green in the busy Trinity Junction in Bangalore. A couple of pedestrians were waiting for their signal to cross the road too, when a middle-aged guy with a huge bundle of pamphlets walked in to that place. He… Read more →
I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not appropriate for handling clients’ blogs or twitter profile. I’d like to think aloud here – is this charge… Read more →
After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for sharing news about technology brands, with 79% of all mentions (141,034) found on the micro-blogging platform – up… Read more →
Two car makers in India seem to be having some issues – one, major issues, while the other, a relatively minor problem. First, Tata Nano. That dramatic photograph of a brand new Nano going up in flames is…well, dramatic indeed! I have only seen race cars go up in flames like that, till now! Today’s Times of India reports that… Read more →
Back when I started my career, I was in an organization that owned a couple of IT education brands. Those were the heady days of IT education in India, with the likes of Apple and NIIT ruling the roost and peddling everything from teaching C, C++ to Java and other advanced stuff. The brand I worked for was not in… Read more →