I’ve been spending a lot more time flying…ever since I joined Edelman – nope, I’m not complaining…I actually like it. I like it when Sandeep Chowta or A R Rahman or Mika (not the Punjabi singer – the Brit, I mean) or Coldplay or even Green Day are singing only to me, via my BlackBerry, while I observe so many… Read more →
Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely direct, one-on-one methods. Now, it is terribly easy to promote oneself to a massive audience online – or… Read more →
No seriously – it could even be, ‘where Jake Gyllenhal, T.Rajendar, Jagapati Babu and Uday Chopra co-exist’! Should they? Can they? The point is this – with social media tools, we’re supposedly, truly global. We discuss things far beyond our country’s scope, almost every day. But have you ever thought about your target audiences? If the responses on your blog… Read more →
I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from employees during January/ February every year, so that they could be accounted for, before the close of financial… Read more →
…or even a natural calamity, for that matter! Have you noticed? Aliens almost always attack the US, with the notable exception of District 9, where they, at last, decided to hover above South Africa. Its almost as if aliens are aware of only one region in this planet – probably because it is lit up so well in the night,… Read more →