social media marketing in india

What does the adoption of voicemail say about social media adoption?

Published by Karthik S on May 6, 2010 | 3 Responses

Does it say anything at all, is the first question. I’m sure we’ve seen many 80s and 90s Hollywood films and sitcoms where someone checks their voicemail in the landline phone at home as soon as they open the door. One of my personal favorites is a Seinfeld episode where George gets Jerry’s help to switch a voicemail tape! I… Read more →

Honda. Toyota. Product recalls. Online?

Published by Karthik S on January 30, 2010 | 8 Responses

There’s tremendous buzz about the ‘recall campaigns’ by the 2 automobile giants – Toyota and Honda, all over the print, television and online media. Even in India. Twitter is abuzz with comments and opinions. There is also a lot of discussion online whether this ‘campaign’ is a good move – does it show how proactive the brands are…or does it… Read more →