I’m Karthik S – a seasoned and garnished communications professional having seen the client and agency side of corporate/ employee/ media communication for almost a decade. I spend a lot of time every day tracking new updates in the world of social media and compulsively attend to my 2 other, reasonably popular, music-related blogs – ItwoFS and Milliblog. As a veteran music blogger, I get pitched with music/ movie related news/ new titles very often. I use that experience, along with my day job as a PR/ communications professional to arrive at my own unique (sometimes abrasive?) opinions.
…arguably the most insanely idiotically dense creature in existence. It believes that if you can’t see it, it can’t see you. Therefore, if you are faced by the horrid (yes, horrid, in spite of its intelligence, or lack of) Beast you should wrap your towel around your head (you do have one, don’t you!?) to TEMPORARILY ward off the Beast’s voracious appetite and furious… fury… sorry. Yes, temporarily. The Beast WILL eventually realize its mistake and find you.
While the parts on appetite and towel are beside the point, the ‘if you can’t see it, it can’t see you’ part is incredibly valid for Indian corporates/ brands…that’s exactly how they seem to behave with social media
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