About me


View Karthik Srinivasan's profile on LinkedIn

I’m Karthik S – a seasoned and garnished communications professional having seen the client and agency side of corporate/ employee/ media communication for almost a decade. I spend a lot of time every day tracking new updates in the world of social media and compulsively attend to my 2 other, reasonably popular, music-related blogs – ItwoFS and Milliblog. As a veteran music blogger, I get pitched with music/ movie related news/ new titles very often. I use that experience, along with my day job as a PR/ communications professional to arrive at my own unique (sometimes abrasive?) opinions.

Now, what the heck is Beast of Traal? The full name of the beast is Ravenous Bugblatter Beast of Traal. According to the most definitive guide of our times, the Ravenous Bugblatter Beast of Traal is “arguably the most insanely idiotically dense creature in existence. It believes that if you can’t see it, it can’t see you. Therefore, if you are faced by the horrid (yes, horrid, in spite of its intelligence, or lack of) Beast you should wrap your towel around your head (you do have one, don’t you!?) to TEMPORARILY ward off the Beast’s voracious appetite and furious… fury… sorry. Yes, temporarily. The Beast WILL eventually realize its mistake and find you“. While the parts on appetite and towel are beside the point, the ‘if you can’t see it, it can’t see you’ part is incredibly valid for Indian corporates/ brands…that’s exactly how they seem to behave with social media :-)

Follow Beast of Traal on Twitter!

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  • meenakshi

    hey… was just doin a research work for my consumer court topic in coimbatore when i tumbled to ur blog… it sounds interesting for presenting a report on.. if u don’t mind can u mail me the details and have u applied at the consumer court for this.. i would be really glad if u cud help me out and especially if u have anything interesting regarding coimbatore. thanx

  • http://www.beastoftraal.com/ Karthik S

    Unfortunately, I haven’t approached the consumer court any specific issue, yet.

  • Rohan Koshy

    Hi Karthik,

    Your blog on bharatstudent was an interesting read.

    I am a trainee journalist with the HT in Delhi and am doing a story on social networks. I was wondering whether I could perhaps discuss this with you.

    Do drop me a reply at rohankoshy@gmail.com.

    Thanks,
    Rohan

  • shilpa

    hey .. follow u on twitter … and have been reading some of your posts as well. wanted to check with u if u have any statistics on current number of facebook andtwitter users in India? as a sum and as percentage of global numbers. need this for an article … would be really helpful! thanks a ton.

  • http://alllovestoriesarefascinating.blogspot.com Snehal

    Hey,

    You are an amazing writer. Read two of your blogs. If you do get please do read my blogs and mail me snehal.blogger@gmail.com with useful tips.
    alllovestoriesarefascinating.blogspot.com

  • http://www.indiasocial.in/120/  | IndiaSocial.in

    [...] sharing observations/learnings from the episode. In a blog post Does Cafe Coffee Day really suck, Beast of Traal highlighted how the biggest issue facing CCD was “the lack of a leader in the mob protest on [...]

  • http://ramjeeganti.com Ramjee

    if you can’t see it, it can’t see you — Ha ha.. bang on. I loved the story behind name. chanced on the blog on leela- cyclist issue and loved every post i read( 5 today).
    Keep going and need I say you rock.

  • Shankar Chelluri

    Interesting analysis of BP and Social Media. Nice to know & read Indian Communications Professionals also commenting & using SM well. Am also a communications professional based in Hyderabad with 17 yrs exp in journalism, PR agency & Corp. Comm. and currently debating whether scout for a job or be on own. Read my blogs on communications industry in India on http://schelluri.wordpress.com

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