Anushka Manchanda rocks her two songs, The Little Things You Do and Chase Every Dream. The former’s lazy guitar’y goodness is coupled with delightful harmonica that gets more prominent than in the jingle. The latter is merely an extended motivational, middling rock track. Of the two songs by Shalmali Kholgade, the Just A Little Crush, thankfully gets the branded line, ‘You’re making my skin glow’ removed and goes for generic lyrics to suit the catchy, 60s girl-group pop. Her other song, You Got Me features breezy sax by Rhys Sebastian D’Souza, with Shalmali sounding even better. Monica Dogra’s, If You Feel, elevates the zingy jingle’s pulsating sound to a new level. Open Book retains the jingle’s bohemian feel, accentuated beautifully by Mauli Dave’s girlish vocals. Mikey handles the waltzy, sax’y (Rhys again!) World Is Our playground and the surf-guitar fused retro rock, I Don’t Know Where I’m Going to offer instant gratification. If I Go Mad is decidely more rock ballad’ish with some groovy guitar and Oh I Feel Wonderful is the most mellow of the lot taking the jingle to an endearing new spin with Mikey’s lazy drawl. Post Bartender’s diminishing returns, Mikey McCleary strikes back in fantastic style.
Keywords: Mikey McCleary, TV Dinners, #200, 200
PS 1: With this album, Mikey brings to life a 2011 idea of mine! Imagine how awesome it’d be if A R Rahman brings an album like this, extending his jingles (that he has already done, as film songs, like the Tantex ad that turned into Thee Thee in Thiruda Thiruda), or even Anand (of Agosh fame) recreating his Limca jingle in full!
PS 2: Considering how intricately the original jingles are tied to this album, here’s something helpful. Compare the songs of this album on Gaana, with the following YouTube videos of the source jingles!
The Little Things You Do – Vodafone Delights Classroom
The World Is Our Playground – Vodafone Mobile Number Portability
Chase Every Dream – Levis Curve ID
I Don’t Know Where I’m Going – Titan Ladies Watches (Katrina Kaif)
Just A Little Crush – Lakme Fruit Blast Facewash
Oh I Feel Wonderful – Vodafone Delights
Open Book – Vodafone Network
If I Go Mad – Titan HTSE
You Got Me – Titan Tagged
If You Feel – Audi A6 https://www.youtube.com/watch?v=