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Indian Advertisements
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10
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Raymond Theme
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The very popular Raymond TV ad
theme that has been in use and has become their signature is
originally by German composer Robert
Schumann. This one's the 7th piano solo called, 'Dreaming (Träumerei)'
in F major and is part of his Kinderszenen ("Scenes From Childhood"),
Op. 15 written in 1838. Hopefully the agency which first suggested to
Raymond this theme has the necessary permission...if not, I believe its
never too late to sue! |
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Listen to
Träumerei
Version 1 |
Träumerei
Version 2 |
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9
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Oye Bubbly
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You might not have come across
someone who hasn't seen/ heard the Bubbly song...yes, the
one in the Pepsi advt. You'd have also read about the advt.
jingle being a huge hit...that it was composed by the
now-hot composing duo (more so after 'Dus') Vishal Shekar
and so on. But how come the jingle sounds uneasily similar
to a Deep Forest track, 'Tokyo Street'? That too, a track
that was part of only the Japanese edition of their 2002
album, 'Music Detected' (not available in other versions
released in other parts of the world. It featured Japanese
violinist, Taro Hakase). In a conventional film song, the
amount of improvisation a composer makes says a lot about
how creative he is despite a lift, direct or otherwise. But
a jingle is a lot more focused and short, that any lift
tends to be blatant. Whoever I played Tokyo Street to went,
'Hey...that sounds like the Bubbly song' and that probably
says a lot about whether this is a coincidence or not! |
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Listen to
Oye bubbly
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Tokyo Street |
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8
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Liril
Orange
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Just one look at
the new advt for Liril Orange and you know its come from the
agency Lowe, most probably, courtesy Balki! The jingle used is
not the usual Liril jingle. Its a rehashed version of
Ilayaraja's (Who else!) 1989 classic track, 'Jhallantha...'
from Maniratnam's Telugu debut, 'Geetanjali' starring
Nagarjuna. Does the agency get the copyright to use such songs
from the past? If they do, is there some way to add a credit
to the original composer? If not, its indeed serious
injustice to the source composer! Could someone from the
advt line explain?
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Listen to
Liril
Orange Jingle |
Jhallantha
Watch Liril
Orange Advt.
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Sujith pointed to an
interview (June, 2004) with Balki in
Indiantelevision.com that uses my exact question above
(complete with the 'who else' et all!!) and Balki does
answer. Considering the fact he's got Ilayaraja to score for
his feature film debut (Cheeni Kum), I suppose he's kept his
word! Here's the
relevant excerpt!
The jingle is a mixture of Ilayaraja's (who else!) 1989
classic track, Jhallantha and Maniratnam's Telugu
debut, Geetanjali. Does the agency get the copyright
to use such songs from the past? If they do, is there some
way to offer credits to the original composer?
Of course, we have a copyright. You can't add a credit
because we have borrowed and composed the whole thing, we
have written our own lyrics. We have not used the same song,
only the melody. Like we did for the Bajaj Chetak's gadi
boola rahi hain. We bought the rights of the track and
recomposed it. Because the words might not exactly fit the
requirements.
Is it true that you are one of Ilayaraja's biggest fans?
I have always said in all my interviews that Ilayaraja is
the God of music even if we all live for another 5000 years
to compose music, we won't get as melodious as him. And I
believe in using good music for advertising or anything
else. Even if I had to make a feature film, I would still
buy Ilayaraja's old songs and recompose them. |
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7
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Kissan Mixed Fruit Jam
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Lowe's Balki strikes again! For the new Kissan Mixed Fruit Jam, the
self confessed 'one of Ilayaraja's biggest fans', Balki uses a snapshot
from one of Ilayaraja's most loved tracks, 'Idhu oru pon maalai pozhudhu',
from the 1980 movie, 'Nizhalgal'.
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Listen to
Idhu
oru pon maalai [Nizhalgal] | Watch
Kissan
Mixed Fruit Jam advt.
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6 |
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LG Plasma Gold Air Conditioner
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Lowe's Balki does it again. After using
2 Ilayaraja 80s classics 2 of his
earlier advertisements, Balakrishnan aka Balki is back at it again. His
latest advt. for LG Plasma Gold air conditioner uses a 1980 Ilayaraja
tune - the song 'Uravenum Pudhiya Vaanil' from the Tamil movie 'Nenjathai
Killathey'.
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Watch
LG
Plasma Gold advt. in real video format (Poor picture quality, the
music is more important)
Watch the advt. in MPG
format from the MagIndia website | Listen to
Uravenum
Pudhiya Vaanil
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5 |
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Maggi Noodles Jingle
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Lifted off the track, 'Music Music Music' by Teresa Brewer.
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Music!
Music! Music!
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| Trivia note on Teresa Brewer: Born in 1931, in Ohio, USA, Teresa Brewer took up signing at a very early age and became a local child prodigy. At the age of 19, she was already a seasoned performer. Teresa was soon signed with London Records, a fledgling label from England attempting to enter the American music market. After the release of three singles that went virtually unnoticed, Teresa recorded 'Copenhagen' in late 1949 with the Dixieland All Stars. London Records considered the flip side a throw-away song - a song titled 'Music Music Music', by Stephen Weiss and Bernie Baum. 'Music' eventually went gold, was the No.1 song in 1950, selling over a million copies - and, of course, became Teresa's signature title.
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4
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Lakme Maximum Moisturizer
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Two new advertisements for Lakme's Maximum Moisturizer (both by the
agency Ambience D'Arcy) are on air in India, right now. One for Lakme Peach, with model Yana Gupta (where she drops a few apples and an infatuated school kid helps her pick them up) and another for Lakme Strawberry, where a girl
is walking in the fields and a butterfly mistakes her for a flower (or something along those lines!!). One of this site's visitors, Ramesh Ragupathy wrote in to say that the music for the 2nd advt. (Strawberry) has been lifted from Jerry Goldsmith's theme from the movie 'Rudy'. Does anybody know the exotic music playing the background of the first
advt.? - I've not been able to get an online version of that advt. so far, but just managed to get the storyboard from the
AgencyFAQs website. Please do let me know if you know the original title of the music of the first (Peach) advt. Ramesh also adds that the theme for this advt. is also copied...from the climax scene of the Italian movie,
'Malena'!
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3 |
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Idea Cellular - Lowe
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| The advt. for Idea Cellular (the brand from Birla-Tata-AT&T)
has a jingle lifted straight off Ilayaraja's song, 'Naguva nayana' from
the 1983 Kannada movie, 'Pallavi Anupallavi' (Trivia: This
was director Maniratnam's debut movie! It starred Anil Kapoor in the
lead!!!). |
Watch Idea
Cellular advt. In the Magindia page
(2nd advt.) | My RealVideo
version
Listen to
Naguva
Nayana
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2 |
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Kissan Fruit Kick Soft Drink Concentrate - Lowe
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The Kissan
advert
uses a jingle that goes 'jaage jaage din hai, jaage jaage man hai...'.
The tune is an exact lift from Ilayaraja's song, 'Putham puthu kaalai'
from the 1981 movie 'Alaigal Oivathillai'. The online version of the
advt. is available in the Magindia
site but the link seems to be down presently.
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| Listen to
Putham
puthu kaalai
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--
I
managed to get the man behind the 2 recent advertisements with Ilayaraja's music - Kissan
Fruit Kick Soft Drink concentrate and Idea Cellular. Its Balakrishnan aka Balki from Lowe. He had responded to long'ish query with a very relevant
one-liner..."I'm one of Ilayaraja's biggest fans"! I guess that sums up things and we can expect more rare Ilayaraja numbers in Indian adverts! Thanks to Umesh for helping me out in this quest.
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1 |
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Siyaram Advt. Jingle - Percept
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I came across a piece of music while watching a
travel show (about Finland) in the Discovery Channel. It sounded very
much like the popular jingle of the Siyaram advt (which goes "...o
siyaram...coming home to siyaram..."). Then with the help of my
friend Gopal Srinivasan, I managed to trace the original's name...its a
track called 'O Moena' by a German band by name Tri Atma, founded in
1977 by German guitarist Jens Fischer and Indian tabla player Asim Saha.
Tri
Atma
specializes in fusing Eastern musical elements with Western electronic
pop. In 1982, the duo met Klaus Netzle, a veteran German record and
television producer who brought the space-age sounds of the Fairlight
and Synclavier computer synthesizers to their music. As a fan in Amazon.com
says, "Tri Atma's music is an amalgam of sampled ethnic and classical keyboard sounds,
classical/ flamenco guitar and eastern/ Indian percussion set to a world beat
rhythm some times bordering on island reggae with the overtones of old world
European traditional folk instrumentation and classically trained
musicianship"
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| Listen to
O
Moena |
| Please do let me know if someone
has the video/ audio track of the Siayaram advt. Agencyfaqs.com, an
Indian advertisement portal used to stock mpeg versions of most advts,
but Siyaram's advt is missing! The Siyaram advt. was conceived and
produced by the advt agency Percept. |
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Hindi
Anu Malik
Anand Milind
Anand Raaj Anand
Bappi Lahiri
Jatin Lalit
Kalyanji Anandji
Laxmikant Pyarelal
Nadeem Shravan
OP Nayyar
Pritam Chakravarty
Rajesh Roshan
RD Burman
Salil Chaudhry
SD Burman
Sandeep Chowta
Sanjeev Darshan
Shankar Jaikishen
Hindi - others
Tamil
A R Rahman
Deva
Ilayaraja
Karthikraja
Yuvan S. Raja
Tamil - others
Assorted
Coincidences
Indipop
Advt. jingle lifts
Telugu
Trivia |
